Begin Investing with Low Cost Global ETFs

Susan Hayes Culleton • September 23, 2026

                                           Begin Investing with Low Cost Global ETFs

At the Women@DBG annual global event, I spoke about investing and using mindset and AI to help. I got five categories of question afterwards and here is my take on the answers:

  1.  If someone is starting from scratch, what is the simplest sensible way to begin investing?
  2.  What should I look for in an ETF or fund before I buy it?
  3.  How should I think about risk - especially market crashes, currency swings, or money I may need soon?
  4.  When does it make sense to buy individual stocks and how do I pick them?
  5.  What investing habits make the biggest difference over time?
  6.  How can AI help with money decisions without becoming a bad adviser?

Thank you Maria Cronin and all of the team for the opportunity to speak to you all around the world.

Emotion Canvas

By Susan Hayes Culleton • September 23, 2026
Do you like to use strategic models in your business. I love a good model! I came across the “Emotion Canvas” recently when Jaap Wilms CCXP presented it to our Elevate participants during a sales cadence masterclass and here is my experience of it.

VectorVest, Inc Investing Masterclass

By Susan Hayes Culleton • September 15, 2026
I was MC for the VectorVest, Inc Investing Masterclass in #LasVegas and here is a summary of insights: I set the scene on Friday by highlighting