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Article review: How To Improve Sales By Focusing On The Elements of Value

Article review: How To Improve Sales By Focusing On The Elements of Value

🕔11:12, 17.Sep 2018

Today I review two essential articles from the Harvard Business Review: The Elements of Value and The B2B Elements of Value. I recorded the video in Malta where I was delivering training on how to improve sales. These articles provide

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The Irish doing business in Asia: where to start for a successful Asian strategy

The Irish doing business in Asia: where to start for a successful Asian strategy

🕔22:02, 10.Sep 2018

The Irish doing business in Asia: where to start for a successful Asian strategy As Irish people, we’ve made our presence very positively felt in the US, the UK and even Canada and Australia. The thing is, when it comes

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Book Review: STAR – Leadership Behaviours for Stellar SME Growth, by Will McKee and John McKee

Book Review: STAR – Leadership Behaviours for Stellar SME Growth, by Will McKee and John McKee

🕔20:00, 10.Jan 2018

On 10 January 2018, I did a Facebook live video book review from the board room of DCU Invent. I wanted to talk about a great book that has informed my thinking for the better part of a year, STAR: Leadership

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The Future of Europe: Six Areas to Watch

The Future of Europe: Six Areas to Watch

🕔17:33, 10.Jan 2018

What’s the future of Europe? When you mention Europe or the EU in Ireland or in the UK these days, the first thing – and perhaps the only thing – that comes to mind is Brexit. What will happen, what

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How Investors And Business Owners Think About Opportunities: The Investing and Business Value Proposition of Vietnam

How Investors And Business Owners Think About Opportunities: The Investing and Business Value Proposition of Vietnam

🕔23:43, 11.Dec 2017

The first thing that hits you is the heat, then it’s the number of people in such a relatively small space and then, the biggest thing of all is the chaotically efficient (or efficiently chaotic!) experience on the roads. I

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Book review: Peers Inc, by Robin Chase

Book review: Peers Inc, by Robin Chase

🕔18:19, 11.Dec 2017

On 11 December, I did a Facebook Live video from Mechelen, Belgium. In this book review I talk about a truly paradigm-changing book that I studied heavily for my Master’s: Peers Inc, by Robin Chase. (Watch my book review of

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Webinars: Why you must seriously think about adding them to your content marketing mix

Webinars: Why you must seriously think about adding them to your content marketing mix

🕔16:45, 7.Nov 2017

Never tried webinars before?   Perhaps you’ve heard about webinars or you’ve been on a few yourself… But they sound like a lot of trouble. Don’t you have to invest in fancy software and a recording studio? Aren’t webinars overdone,

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Market research: how to ask the right questions that will give you true market insights

Market research: how to ask the right questions that will give you true market insights

🕔17:38, 10.Jun 2017

Market research is where the rubber hits the road: does your product have potential? Would people actually buy it? However, there’s a way to ask market research questions so that you get truly useful insights, instead of vague or downright

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Portfolio Career: Is management ready for the “liquid workforce”?

Portfolio Career: Is management ready for the “liquid workforce”?

🕔11:08, 20.Apr 2017

More and more workers choose a portfolio career: do managers know how to lead them?   This article originally appeared in the April 2017 issue of London Business Matters by Susan HayesCulleton, the London Chamber of Commerce Magazine. Businesses are rarely sustainable in

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International trade after Brexit: Susan talks about amazing opportunities at Dublin LEO

International trade after Brexit: Susan talks about amazing opportunities at Dublin LEO

🕔14:47, 7.Apr 2017

How do you create your own opportunities? Many Irish SMEs are uncertain at the moment on the topic of international trade after Brexit: will agreements have to be renegotiated? Will the whole picture shift? And how? It seems that it’s

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