Articles

5 things that my business could never have done without Wandsoft’s CRM solution

  In order to run my business, I used to have to log on to, or remember to check, the following: a website editing platform; an online email marketing service; sundry spreadsheets on my computer, keeping track of: contacts; invoices issued (which were PDF versions of Word […]

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Afraid that you won’t stick with your resolutions? I know someone who can help.

  If you don’t have an accountability partner yet, I highly recommend that you seriously start looking for one as soon as you finish reading this article! The following is an excerpt from my book The Savvy Woman’s Guide to Financial Freedom, published by Penguin.   “ […]

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The non-exhausting networking solution that bears generous fruit

  One of our clients, a law firm, has an employee whose job description is solely to make the company’s clients feel loved. I think this is a great idea. Now you might think this is all well for a big company, but SMEs can’t afford it. […]

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How to stop failing miserably at New Year’s resolutions and actually start achieving your goals

  In 2013, my business New Year’s resolution was to “Deepen my Network”. This meant to build, grow and develop the existing relationships I had in business, as distinct from trying to widen my network by meeting new people all the time. During that year, I focused […]

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This amazing organisation is boosting confidence and optimism and helping people out of unemployment

  The idea that you need to have money to make money is a terrible misconception that I do my best to fight. But there is one apparent exception that I absolutely need to address: To go to a job interview, you need to “look the part” […]

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The fast-changing landscape of UK employment

    In the last few days the subject of employment and wages in the UK has been all around me.   On Monday I read a statistic that said employment in the UK was back to pre-crisis levels. On Tuesday I spoke in Bristol to give […]

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How I turned blogging into the ultimate follow-up strategy

  I’m often greeted with a deep breath and rolled eyes when I talk about blogging, because people focus on the amount, and the frequency, of work involved – as opposed to the benefits. However, in my experience, if you are strategic about blogging and the way […]

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These shops know exactly how you shop – and are changing the way you do it

  As an economist I am regularly asked to speak to corporate audiences about trends in the economy, in the fields of marketing, branding, etc. For the companies that hire me to analyse these developments and present my research in a nutshell, these macro trends portend big […]

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I consistently use this strategy to create more business opportunities

  One of the best ways I have found to reinforce my brand, demonstrate my credibility as an expert and attract more opportunities is writing this blog. Before you say “But I don’t have the time! And I don’t know what to write about!”, let me show […]

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Your Success Multiplier: how to find and emulate Female role models – SavvyWomen

  Female Role models are right in front of us, if only we took the time to notice them For some reason I’m often asked the question “Do we have enough female role models? Don’t you think we should have more female role models?” A recent occasion […]

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