Articles

How I turned blogging into the ultimate follow-up strategy

  I’m often greeted with a deep breath and rolled eyes when I talk about blogging, because people focus on the amount, and the frequency, of work involved – as opposed to the benefits. However, in my experience, if you are strategic about blogging and the way

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These shops know exactly how you shop – and are changing the way you do it

  As an economist I am regularly asked to speak to corporate audiences about trends in the economy, in the fields of marketing, branding, etc. For the companies that hire me to analyse these developments and present my research in a nutshell, these macro trends portend big

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I consistently use this strategy to create more business opportunities

  One of the best ways I have found to reinforce my brand, demonstrate my credibility as an expert and attract more opportunities is writing this blog. Before you say “But I don’t have the time! And I don’t know what to write about!”, let me show

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Your Success Multiplier: how to find and emulate Female role models – SavvyWomen

  Female Role models are right in front of us, if only we took the time to notice them For some reason I’m often asked the question “Do we have enough female role models? Don’t you think we should have more female role models?” A recent occasion

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From “run of the mill” to “brilliantly unique”: take the branding challenge

  I recently gave a presentation about entrepreneurship to a group of SMEs. When time allows, I like to ask business owners who they are and what they do. Out of twenty people, not one gave me an answer that showed me how they were different… So

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Sweet, sweet credit: an explanation behind Morgan Kelly’s terminology

  I was recently speaking at the Economics teachers conference; of course the state of the Irish economy is always a topic for conversation. We reminisced about Morgan Kelly’s comments back in March 2014, and together we discussed what the man on the street (or the students

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Why do governments borrow? Can’t they balance their budget like everyone else?!

  A government spends its money on several things: social welfare, public sector wages and capital expenditure (investments in buildings, roads, public facilities etc.). To finance this expenditure, it relies on taxes and other revenues. But as we all know taxes are notoriously unpopular… Who likes paying

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Is the economy really on the up? The Sunday Business Show with Conall Ó Móráin on Today FM

  Is the economy really on the up, or is it just an optical illusion? I answer Conall Ó Móráin’s questions on the Sunday Business Show. Listen to the podcast here.   0:06 Petrol consumption is up 6%, which suggest we might be driving more than expected…

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Are we looking at another construction boom in Ireland? The Sunday Business Show with Conall Ó Móráin

  Conall Ó Móráin interviews me on Today FM about positive signs in the construction sector. They are there indeed, but is there a risk that it might overheat again? Listen to the podcast here.   0:42 Conall lists several signs that the construction sector is recovering. I

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If bubbles are “bad”, why do we let them happen over and over again?!

  Bubbles, in loose economic terms, are when we let prices go crazily high. We generally can recognize them, but often defend them with arguments of “the market has fundamentally changed” or “it’s different this time” or “we’ve learned how to control and slow them down at

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